4 strategies for monetizing push traffic during the holiday season from C3PA

During the New Year's, push traffic stands out for its high CR.

What is the secret? Instant audience engagement drives conversions through urgent offers.

Push traffic is a must-have for verticals where conversions depend on emotions and impulsive decisions.

Here's how to use it effectively:

1. Add urgency to your messages: Use triggers: “Today only”, ‘Limited offer’. During the holiday season, when emotional engagement is at its peak, such triggers work especially well.
2. Control the time of driving traffic: Evening hours are the ideal time when people are more open to networking. Also, consider your audience's time zones to maximize potential traffic.
3. Use emotional headlines: Themes of change and romance tied to New Year's excitement perform best. Consider trigger headlines like: “It's never too late to find your match” or ‘Start the year with a memorable date’.
4. Test different variations: Experiment with headlines, text, and CTA to find the formats that best capture your audience's attention.

Ready to boost your push traffic revenue?